Meet The Founders

Danielle and Silvana's shared vision for ethical wellbeing spans over two decades since meeting as colleagues in Boston. Despite their divergent upbringings - Danielle exploring holistic foods in inner-city bodegas while Silvana immersed in the richness of Brazil's culture - both women developed an appreciation for mind, body, and soul care from a young age.

Years later, the spark to create a conscious community guided by their lifelong values only grew stronger. After connecting with purpose-driven business owners near and far, Simple Happe-Life emerged as a platform for people passionate about wellness, sustainability and social justice to gather, grow and spread more good collectively.

Danielle, who has traveled globally for work in Asia and Europe while exploring cuisines, launched Europe-inspired vegan eatery Fresh European in 2008 before economic conditions led to its closure - sparking her entrepreneurial journey in wellness. Today, Danielle curates clean recipes and holistic parenting tips from her home in Dallas with plans to launch the brand across her native East Coast.

Silvana oversees mindfully sourcing eco-friendly products for the shop through her connection-rich Latin American creative network, cultivated from her spiritual community in San Diego. In her abundant garden oasis, she spends sunrise hours journaling, meditating and gardening which fuels her passion for zen living and holistic wellbeing. She is known for bringing people together through her nurturing nature and conscious leadership, serving as a guide for wellness seekers through empowering creative women. Whether curating artisans during beach clean-ups or introducing ethical brands, Silvana is fully committed to building relationships that better individuals and the world.

United by friendship, the Simple Happe-Life co-founders look forward to uplifting even more artisans, entrepreneurs and customers focused on nurturing personal and planetary health. From small seedlings, a beautiful wellness movement grows. 🌱